Local & ECom SEO
CONTENT MARKETING
paid advertising

Darts Manufacturer (WI) Launches Shopify Store – Achieves 7 Figure Sales Growth

Problems: Weak retail online sales on older ecommerce platform and outdated theme. Lack of digital advertising and inadequate SEO.

Implemented Solutions:

• Migrate ecommerce store to Shopify
• Optimize theme for UX design and sales conversions
• Implement technical SEO (site structure, meta, keywords)
• Create robust Google Shopping feed
• Launch multiple Google Ads campaigns
• Create descriptive & compelling content for content marketing
• Launch social media giveaways and Facebook Ads to attract followers

Results Achieved:

As shown in the screenshot above, after implementing our solutions, this Darts Manufacturer achieved nearly $2 million in sales, an increase of 10x!

Digital Marketer (emarketingchamps) Launches Affiliate Campaigns – Achieves $180k in Commissions with High Conversions

Problems: Lack of marketing plan and strategy for promoting digital marketing software and courses.

Implemented Solutions:

• Develop content strategy focused on in-depth product reviews and demos of software/courses.
• Launch WordPress website with ‘advertorial’ style pages for high conversions.
• Create email newsletter to capture leads and offer engaging content to build authority.
• Develop traffic strategy focusing on organic Youtube video promotion, Web 2.0 content marketing and press release distribution.

Results Achieved:

Over 70K+ targeted visitors and a stellar conversion rate of 8% overall – generating over $180k in commissions (high profit margin).

SafeAuto (mke) Significantly Increases Clicks and Conversions, While Drastically Reducing Cost-Per-Click

Problems: Very high Google Ads cost-per-click and low conversions on landing page, prohibiting growth of the auto glass shop.

Implemented Solutions:

• Launch an informative ‘local service’ website, optimized with ‘lead generation’ landing pages.
• Offer promotions via email newsletter, allowing for customer followup and increased Sales.
• Launch Google Search Ad campaigns focused on exact match keywords, targeted ads and landing pages – specific for each individual campaign.
• Optimize website for technical SEO and keyword rich, informative content.

Results Achieved:

Significant return-on-ad-spend (ROAS) and 1000%+ increase in email leads and phone calls – which led to expanded operations and multiple shops!

The client has spent well over $400K in Google Ads, and as shown above, the traffic and conversions have massively increased, while cost-per-click remains low (under $2).

Men’s Accessories Retailer (EDoutlet) Launches Online Store – Achieves Nearly $300k in Sales with High Margins

Problems: Brand new retailer with no branding, no previous customers and zero online presence.

Implemented Solutions:

• Launch Shopify store with conversion-optimized theme and apps.
• Implement collections & navigation structure to maximize product discovery.
• Implement technical SEO (site structure, meta, keywords)
• Create robust Google Shopping feed
• Launch Google Ads and Remarketing campaigns
• Create descriptive & compelling content for content marketing
• Install email newsletter for coupon marketing and giveaway
• Promoted on multiple sales channels, including Facebook.

Results Achieved:

Within the first 2 years, this small online store achieved nearly $300k in sales, with multiple campaigns achieving return-on-ad-spend (ROAS) of over 3X (see screenshot below).

Here are some of the Google Shopping Campaigns for individual products with over 300-400% ROAS:

And a secondary source of traffic was Facebook Ads, achieving sizable followers, reach and sales:

Local Beauty Salon (aliza’s) and Bathroom Refinisher (btrestorations) Signficantly Boost Searches & Phone Calls from Google Business

Problems: Neither local business had much visibility on Google and limited online inquires for their services.

Implemented Solutions:

• Build optimized Google Business profiles with completed profiles.
• Build informative, ‘lead generation’ optimized website for increasing phone calls.
• Launch Google Search Ads campaign, geo and keyword targeted with highly relevant Ads.
• Develop review collection and Google Maps strategy to improve rankings.

Results Achieved: As shown in the 2 screenshots below, both local businesses achieved signifanct organic Google visibility and increase in customers.

Similarly, here are 2 Plumbing Contractors (in different cities) that hired us for their lead generation.

The total number of phone calls generated for each Contractor was 1777 and 1205 – resulting in a significant increase in closed jobs:

Cost-per-lead (CPL) for each Plumber was very low (between $10-$15 per call/text), leading to a high return on ad spend. These leads also have a high customer lifetime value for even greater returns over time.

Average Conversions Increase by 111% After Installing Optimized Landing Pages for Google Search Ad Campaigns

Problems: Clients (across multiple service niches) were experiencing prohibitively high cost-per-lead from Google Ads, due to low conversions on landing page.

Implemented Solutions:

• Install ‘conversion optimized’ landing page for each niche, optimized for generating leads (phone calls, texts and email quotes).
• Remove low converting keywords from Google Ads campaign.
• Improve Ad relevance and CTR by split-testing different versions of Ads.

Results Achieved: Every client saw an increase in conversion rate, with an average increase of 111% – leading to significantly lower cost-per-lead.

Digital Advertising Education Platform (AdSkills) Hits $1.9mil Annual Revenue with 3-Step Campaign

Note: As a Certified AdSkills Media Buyer, I’m presenting this case study to share some of the Ad Frameworks we learned in-depth for our certification exam.

Our team can implement these same frameworks and campaigns, with direct help from our AdSkills Mentors.

Problem: Needed qualified leads for their training certification for business owners.

Implemented Solutions:

• Setup a ‘free tour’ as reason to get on the phone with leads.
• Pre-quality the leads before the sales call.
• Created ‘free book’ as an offer, with buyer paying just the cost of shipping.
• Setup ‘brand search ads’ for Adskills and related product terms on Google Ads, and Facebook Ads to drive cold traffic to blogposts.
• Setup retargeting campaign on Facebook to follow up with anyone who already visited their pages.
• Created Zoom tour for the book buyers, pitching the AdSkills certification training.

Results Achieved: Generated 45-50 book buyers per day, who were then offered a free Zoom tour of the main product. Adskills generated $1.9 million dollars to finish the year!

These media buying campaigns & Ad framework can work for virtually any market selling a high-end product, and we can setup this strategy for your business as well.

My Personal Google Ads Account for ‘Side Hustle’ Campaigns and Serving Smaller Clients

Although this isn’t a ‘case study’ perse, I wanted to show you my personal Google Ads account.

In this account, I serve smaller clients and launch ‘side hustle’ campaigns to test different strategies.

As you can see, I’ve spent over $125K in this account, while generating millions of impressions and thousands of conversions.

Of course, most of our clients have ther OWN Google Ads accounts – so we’ve managed well over 7 Figures in Ad Spend over the past decade.

You’re at the right place, at the right time, so are you ready to scale your traffic and coversions to the next level?

ECommerce Marketing Strategies Content Hub

This is a ‘sister’ website that we developed as an educational resource.

Learn profitable e-ecommerce marketing strategies in this detailed content hub for online store owners, or anyone ‘selling’ something on their website (even services).

You can request a custom audit report of your e-com site and a 30 min strategy consultation.

This is a comprehensive resource that explains our methods & tactics in-depth. Bookmark this one 😉